Don't get me wrong, I'm not against marketing on the Internet (that would be plain daft, all my businesses are virtual) however I've come to a realisation that, for me, marketing is always best when it is an authentic expression of the business owner and their values.
That's why when I read this article b Psychotactics Ltd I was so excited...finally someone else who abhors the apparent "bullying" tactics favoured by many Internet marketeers! Read on and see if you agree:
Why Squeeze Pages Are Stupid
Imagine you went for a date with a person you hadn't met before. And your date wore a paper bag on his/her head.
He/She refused to show you his/her face.
That date refused to tell you anything about his/her past.
Or let you into any information at all.
And yet you had to give them information. Like your first name, last name, blah, blah, blah.
How do you feel?
Well that's exactly how the customers feel. They feel irritated, frustrated and to choose a mild word: trapped. They know they want the information, but they can't seem to get the any information from you without filling in that stupid form.
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