What are you worth? (or pricing your VA services!)

I make no apology for the contentious question - I think it's good to think about this carefully and adjust your ideas if they are not serving you well!

In the current economic climate with shops offering sales and discounts to draw customers in to buy, it may seem tempting to drop the price of your services.  My accountant firmly steered me away from such thoughts when I established my limited company in 2006 (after three years as a sole trader). 

He showed me a handy little chart that clearly showed whenever as business owners we cut our prices we then have to attract even more customers just to keep standing still!  A recipe for disaster if we already are busy...unless of course we want to work 7 days a week.